The Poppy Blog

Hosting a bridal trunk show can be a game-changer for your store, but preparation is key. From curating an irresistible collection to creating a personalized experience for brides-to-be, our latest blog post provides all the tips and tricks you need to ensure your trunk show is a smashing success.

Marketing to your bridal audience can take on many forms. In this guide, we’ll explore key strategies to engage your target audience, from crafting personalized content to leveraging social media platforms. Learn how to make your bridal business stand out and connect with brides-to-be effectively.”

Maximize your bridal store’s trunk show success by using data to drive the decision when picking the right bridal designer partner for your trunk show.

Hosting a trunk show can elevate your bridal boutique without straining your budget. Learn practical tips for planning, budgeting, and marketing your event to maximize profits and enhance customer experience.

Planning a successful trunk show starts with the right strategy. This guide offers expert insights on selecting the best time and designer for your event, understanding industry trends, and creating a detailed plan to ensure smooth execution.

First of all, what is a trunk show? As someone in the bridal industry, we hear the term ‘trunk show’ tossed around frequently. When you hear this term, what is your gut reaction? Does it overwhelm you or excite you? Of course, it’s totally okay to say both too (I’m with you, friend)! No need …

Whether you want to do-it yourself or provide self-service booking option, Poppy allows its users and their bridal customers various ways to book their bridal appointments. See all the ways to book appointments utilizing Poppy’s Calendar. #1 Poppy’s Scheduling Assistant For the “I want to do it all myself, but like filter out all the …

Did your bridal store accept Visa or Mastercard branded cards between January 1, 2004 and January 25, 2019? If so, you are eligible to file a claim to the Payment Card Interchange Fee Settlement (say that three times fast…), also known as the Visa Mastercard Settlement. See what this could mean for you if you …

For many, shopping for the perfect dress is a once in a lifetime experience that comes with a hefty price tag. As a store owner, you’ve likely encountered a bride or two who have champagne taste on a lemonade budget. Utilizing payment plans at your store will not only get a bride closer to popping …

Payment Plans or Layaway? You don’t have to choose! Poppy’s payment plan feature allows you, the user, to choose the parameters of each plan, amount of the deposit, additional plan fee, # of payments, frequency of payment, and plan start date. Having the ability to offer payment plans to your customers will not only increase …

Set it, and forget it! Need to let a bridal customer know their dress is ready for pick-up? Want to send a thoughtful text to congratulate them on their big day? Now you can automate your messages with Poppy’s Messaging Center! As a bridal business, being on brand while interacting with your customers in easiest, most …

Always open, even when your bridal store isn’t It’s no surprise that most bridal appointments are booked online after business hours. Poppy’s online booking iframe can be embedded directly into your website for a seamless bridal booking experience. What’d you’d expect from an online booking feature: …& everything you’ve been asking for:

Get to know your bridal customer before they step foot into their first dress. With customizable interview and booking forms, Poppy allows you to ask the question you want answered and track all responses from the online booking and interview form. Have a customer update their answers? Awesome! Poppy will automatically keep the most up-to-date …

Run your bridal store with confidence by offering a seamless experience with Poppy’s bridal point-of-sale.

What makes your marketing ‘stick’? Marketing can sometimes feel like throwing spaghetti at the wall and seeing what sticks, which is kind of true. Setting clear goals of what you want to accomplish from marketing your bridal store will help you determine if what you are doing is successful. Every store is different based on …

Are you in a sales slump or slay situation? How were your sales last year/quarter/month? This is an important question to be asking yourself on a recurring schedule. It’s not always a fun question to answer and it may draw out some emotion, but it will definitely be worth it! Whether you are slaying in …

Employees aren’t numbers, we get that. As an owner, evaluating team members can be hard. After looking at your sales data, you might start to feel like you are only seeing your staff as numbers and not people. Just remember, numbers are only one data point in a person’s performance. Use your bridal store data …

As the year comes to an end, make sure you are pulling all the necessary reports your bookkeeper, accountant or you need in order to make tax season a breeze. Pull an On Hand Quantity Report Before the December 31st, you will need a record of all the inventory items in your store along with …

It’s easy to forget forget that the inventory you have in your store is an asset until you sell it off the floor. In other words, it is NOT to your advantage to keep a bunch of dresses hanging on your racks without making money.

Are you already making plans for your bridal store for the new year or still trying to figure out what happened this year? Don’t worry, there is still time to do both! Your journey is important Goal setting is great and dreaming big is so much fun, but as a bridal business we still have …

Making sure your device has the proper time is important to ensure your Clover payment terminal processes and settles each day at the accurate time, keeping your deposits on schedule.

In today’s world, data drives most, if not all decisions you make at your bridal business. Poppy Bridal software can give you the data you need to make the best decisions for your store. From what vendors to carry or not carry, to where you should focus your marketing budget, here are a few Poppy’s …

Whether you are doing end-of-day reconciliation or end-of-year tax preparations, Poppy reporting has you covered. With a curated list of must have reports, Poppy can help you see your data a little more clearly and run your business a little more effortlessly.

Go to bridal markets not just to make better buys, but to make better partners. Just because you are buying from someone doesn’t mean your relationship has to be adversarial. It’s better for bridal store owners to think of vendors being with us, not vs. us. Remember, for vendors to be successful they need your …

So you know what types of dresses to look for, but how many should you buy to ensure you’re still profitable? One easy rule to follow is to make sure your total inventory and special order cost from each designer is no more than 45% of your sales from each individual designer. This is one …

How do you even begin to figure out which dresses you want to buy? It can be a big mistake to simply say “I’ll just buy what looks pretty”, and the whole process can seem overwhelming. You can start to simplify the way you are looking for dresses by colors, sizes, shapes and what you’re …

Whether you’re heading to your first bridal market or are a seasoned veteran, here are a few basics to keep in mind, courtesy of Janice Yoder on our Poppy Bridal advisor team! Janice is the owner of Adore in both Illinois and Arizona. She is a long time bridal market buyer and has been a …

According to Webster’s dictionary, metadata is data that provides information about other data. On your website, metadata consists of a page title, meta description for every page and alt descriptions for images. These provide search engines, like Google, with important information about the content and purpose of each individual page on your website. Adding metadata …

With this much love and excitement in the air, it’s no surprise a bride’s first stop is to pick out the perfect wedding attire. Below are some good ways to prep your business that will boost your online presence and attract newly engaged brides ready to ‘say yes’ to the perfect dress.

Creating customer profiles keeps your bridal business organized and give you the ability to track each bride’s journey to finding their perfect wedding attire.

Get a ‘first look’ at how Poppy marries intuitive functionality with practical features in this demo video.

Cross-posting is one of the most efficient ways to make sure your bridal business is seen by your potential customers.

Poppy’s calendar scheduling assistant makes booking bridal appointments effortless. Wizard-like functionality to move you through each step of scheduling an appointment with the least amount of clicks.

Poppy’s calendar allows you to manage your employee’s schedules, organize your day’s work and book appointments with ease.

Bridal store owners have been forced to pivot their businesses quickly in order to stay afloat during the COVID-19 pandemic. Poppy Bridal Software + Gravity hosted a webinar to learn what stores can do to adapt.