Privacy Policy

This Privacy Policy applies when you interact with our emails, visit our website, or otherwise communicate with us as a representative of a current or potential business customer (the ” Services“).

Our business customers use our services in different ways and may share information about their customers with us as part of that process. In these situations, we process your information according to their instructions and for the purposes they specify. Because our customer controls how your information is collected and used, their privacy policy applies, not this one. If you have questions about how your information is handled, we encourage you to contact that business directly and review their privacy policy.

Please note that this Privacy Policy does not apply to non-Poppy Bridal websites or services that state that they are offered under a different privacy policy. Please review the privacy policies on those websites and applications directly to understand their privacy practices.

Depending on the nature of your interaction with Poppy Bridal, we may collect personal information as follows:

• Directly from you, when you provide information to us or interact with us:
  • Account information, including your email address, selected password, and communications preferences when you create a Poppy Bridal account.
  • Contact information, including your name, email address, telephone number, and any other information you choose to include when you communicate with us.
  • Payment information, including payment information and transaction history if you engage in a transaction through the Services.
  • Any additional information you choose to provide, including questions, suggestions, and feedback.
• Automatically from you, device information and online user activity when you visit our Services, as described in the next section.
• From third parties, information about the marketing and advertisements you have seen or clicked on, from online advertising companies.

Please note some of this information may be collected by external parties on our behalf.

Certain information is automatically collected from you when you interact with our Services. This information includes:

• Usage details about your interaction with our Services, such as the date, time, and length of visits, specific pages or content accessed during the visits, search terms, frequency of the visits, and referring Services address.
• Device information about the device you use to access our Services, such as IP address, device type, unique device identifier, operating system, browser type, and mobile network information.
• Location information, where you choose to provide our Services with access to information about your device’s location.

Much of this information is collected through cookies and other tracking technologies, which may be operated by our partners who assist us in providing the Services, understanding usage of the Services, serving ads, and security and fraud prevention.

See Privacy Choices for more information on managing your cookie preferences.

We use the personal information we collect from you to:

• Provide our Services to you; respond to your requests and questions; communicate with you; provide troubleshooting and other support; and provide important notices.
• Manage, maintain, and operate the Services; diagnose or fix technology problems; monitor the performance of the Services; and understand how you access and use the Services.
• Design and administer marketing and promotional campaigns; send you promotional and special offers; evaluate the effectiveness of these campaigns.
• Improve the Services; grow our business; better understand our customer base; administer surveys for market research; and develop new products and services.
• Comply with legal requirements; defend against legal claims or other demands; respond to subpoena, court order, or other legal process or request; protect the rights of Poppy Bridal, you, or others; and detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal.
• Perform internal administration, auditing, and operations activities.

We may use and share information in an aggregated or de-identified manner at our discretion, including for research, analysis, modeling, marketing, and improvement of our Services.

We may share the information we collect in the following instances:

• With service providers that we believe need the information to perform a technology, business, or other professional function for us such as IT services, accounting, auditing, and tax services, and other professional services.
• If you submit a testimonial or feedback and consent to its publication, we may share your name and the content of your testimonial on our website, where it may be viewed by others.
• With analytics partners that help us measure and analyze how you use the Services so we can measure and improve the performance of the Services.
• With advertising partners who assist us in serving advertising to others who may be interested in the Services. These third parties may use tracking technologies to collect or receive information from the Services and elsewhere on the internet and use that information to provide measurement services and target ads. These advertising partners may allow other companies to access information about you so that they may market other products you may be interested in.
• With social media platforms, information about you and your interaction with us. If you interact with social media objects on our Services, both the platform and your connections on the platform may be able to view that activity. To control this sharing of information, please review the privacy policy of the relevant social media platform.
• With entities in our corporate family, for purposes consistent with this Privacy Policy, to carry out our business activities, and to the extent permitted by law.
• When a corporate event occurs, we reserve the right to transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.
• For legal purposes; where necessary to comply with the law; in response to court orders, law enforcement or legal process, including for national security purposes; to establish, protect, or exercise our legal rights; as required to enforce our terms of use or other contracts; to defend against legal claims or demands; or to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person.

This section describes the choices you have regarding the collection, use, and sharing of your personal information:

• Access and update account information: If you have a Poppy Bridal account, you can review and update certain account information, such as your contact information, by logging in.
• Opt out of cookies: You have options to limit how cookies and other tracking technologies collect information about your online activity:
  • To manage your cookie preferences, please click the Cookie Settings link in the footer to set your preferences. Generally, you can modify your browser setting to disable or reject cookies across the internet; but if you do so, some features of our Services may not function properly or be available. Please note that you will need to set preferences on each web browser and device you use to visit our Services.
  • Because definitions and rules for “Do Not Track” have not yet been established, including whether such signals must be user-enabled, we do not respond to “Do Not Track” signals.
  • You may be able to prevent third parties from using your information for interest-based advertisements across the internet by visiting the NAI or the Digital Advertising Alliance. Please note this does not opt you out of being served ads, nor will it prevent the receipt of interest-based advertising from other companies that do not participate in these programs.
  • You may also opt out of third-party cookies we use by visiting their opt out pages. These are examples of our cookie providers, but the list is not exhaustive. In addition, we are not responsible for the effectiveness of any of these opt-out mechanisms:
    • We use Google Ads to customize our advertising and to serve you ads based on your browsing behavior. You can learn more about Google Ads here and opt out of personalized advertising through Google’s Ad Settings.
    • We use Google Analytics to collect usage details. You can learn more about Google Analytics here and opt out of collection of your data by using the Google Analytics Opt-out Browser Add-on.
• Opt out of email marketing: If you no longer wish to receive marketing emails from us, you can click the unsubscribe link at the bottom of our marketing emails. Please note that you may continue to receive transactional messages from us, including messages about your account.

We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf.

We may make changes to this Privacy Policy from time to time. The date at the top of this Privacy Policy indicates when this Privacy Policy was last revised. If we make material changes to this Privacy Policy, we will notify you as necessary through written, electronic, or other means.