What is metadata?
According to Webster’s dictionary, metadata is data that provides information about other data.
On your website, metadata consists of a page title, meta description for every page and alt descriptions for images. These provide search engines, like Google, with important information about the content and purpose of each individual page on your website. Adding metadata to your webpages will also help determine whether your website is relevant enough to display in search results.
Every website builder should allow you to add, edit or optimize your current metadata. You’ll always want to add in keywords and phrases that are specific to your business and how you would expect your customers to search for you.
In the digital age, there are several ways metadata is utilized across platforms. Here is an article by techterms.com that describes other types of metadata you may be able to utilize online for your bridal business.