The Poppy Blog

BRIDAL MARKET SERIES: Build Bridal Partnerships

Go to bridal markets not just to make better buys, but to make better partners. Just because you are buying from someone doesn’t mean your relationship has to be adversarial. It’s better for bridal store owners to think of vendors being with us, not vs. us. Remember, for vendors to be successful they need your … Continued

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BRIDAL MARKET SERIES: Using the 45% Rule to Buy

So you know what types of dresses to look for, but how many should you buy to ensure you’re still profitable? One easy rule to follow is to make sure your total inventory and special order cost from each designer is no more than 45% of your sales from each individual designer. This is one … Continued

BRIDAL MARKET SERIES: 4 Things to Know About What to Buy at Market

How do you even begin to figure out which dresses you want to buy? It can be a big mistake to simply say “I’ll just buy what looks pretty”, and the whole process can seem overwhelming. You can start to simplify the way you are looking for dresses by colors, sizes, shapes and what you’re … Continued

BRIDAL MARKET SERIES:
Top 10 Things to Know Before You Go

Whether you’re heading to your first bridal market or are a seasoned veteran, here are a few basics to keep in mind, courtesy of Janice Yoder on our Poppy Bridal advisor team! Janice is the owner of Adore in both Illinois and Arizona. She is a long time bridal market buyer and has been a … Continued

Poppy Bridal Reporting

Whether you are doing end-of-day reconciliation or end-of-year tax preparations, Poppy reporting has you covered. With a curated list of must have reports, Poppy can help you see your data a little more clearly and run your business a little more effortlessly.

What is metadata?

According to Webster’s dictionary, metadata is data that provides information about other data. On your website, metadata consists of a page title, meta description for every page and alt descriptions for images. These provide search engines, like Google, with important information about the content and purpose of each individual page on your website. Adding metadata … Continued

Five Ways to Prep your Bridal Store for Engagement Season

With this much love and excitement in the air, it’s no surprise a bride’s first stop is to pick out the perfect wedding attire. Below are some good ways to prep your business that will boost your online presence and attract newly engaged brides ready to ‘say yes’ to the perfect dress.

Poppy Point-of-Sale

Run your bridal store with confidence by offering a flawless experience for your clients. Poppy makes it easy to collect signatures, record ALL tip types, and accept payments or deposits from anywhere on our fully-mobile Clover® device.

Poppy’s Customer Management

Creating customer profiles keeps your bridal business organized and give you the ability to track each bride’s journey to finding their perfect wedding attire.

Poppy Bridal software ‘First Look’

Get a ‘first look’ at how Poppy marries intuitive functionality with practical features in this demo video.

Cross-Posting: Grow your bridal store’s social presence

Cross-posting is one of the most efficient ways to make sure your bridal business is seen by your potential customers.

Runway Central

Poppy’s Runway Central is a virtual runway and showroom for your bridal store. Thousands of dresses from designers at your finger tips. Easily browse and add to your bridal store’s inventory.

Poppy’s Scheduling Assistant

Poppy’s calendar scheduling assistant makes booking bridal appointments effortless. Wizard-like functionality to move you through each step of scheduling an appointment with the least amount of clicks.

Poppy Calendar

Poppy’s calendar allows you to manage your employee’s schedules, organize your day’s work and book appointments with ease.

11 Things Bridal Stores Can Do to Adapt During and After COVID-19

Bridal store owners have been forced to pivot their businesses quickly in order to stay afloat during the COVID-19 pandemic. Poppy Bridal Software + Gravity hosted a webinar to learn what stores can do to adapt.