The Poppy Blog

Customizable Interview & Booking Forms

Get to know your bridal customer before they step foot into their first dress. With customizable interview and booking forms, Poppy allows you to ask the question you want answered and track all responses from the online booking and interview form. Have a customer update their answers? Awesome! Poppy will automatically keep the most up-to-date …

Tausha Kroll

Feb 13, 2024 1 min read

Poppy Features

Poppy Point-of-Sale

Run your bridal store with confidence by offering a seamless experience with Poppy's bridal point-of-sale.

Tausha Kroll

Feb 13, 2024 1 min read

Goal Setting Series Tips and Tricks

GOAL SETTING SERIES: Evaluating Your Marketing at Your Bridal Store

What makes your marketing ‘stick’? Marketing can sometimes feel like throwing spaghetti at the wall and seeing what sticks, which is kind of true. Setting clear goals of what you want to accomplish from marketing your bridal store will help you determine if what you are doing is successful. Every store is different based on …

Tausha Kroll

Jan 9, 2024 4 min read

Goal Setting Series Tips and Tricks

GOAL SETTING SERIES: Evaluating Your Bridal Shop’s Sales

Are you in a sales slump or slay situation? How were your sales last year/quarter/month? This is an important question to be asking yourself on a recurring schedule. It’s not always a fun question to answer and it may draw out some emotion, but it will definitely be worth it! Whether you are slaying in …

Tausha Kroll

Jan 2, 2024 4 min read

Goal Setting Series Tips and Tricks

GOAL SETTING SERIES: Evaluating Employee Performance

Employees aren’t numbers, we get that. As an owner, evaluating team members can be hard. After looking at your sales data, you might start to feel like you are only seeing your staff as numbers and not people. Just remember, numbers are only one data point in a person’s performance. Use your bridal store data …

Tausha Kroll

Dec 29, 2023 3 min read

Poppy Features Tips and Tricks

End-of-Year Reporting for your Bridal Store

As the year comes to an end, make sure you are pulling all the necessary reports your bookkeeper, accountant or you need in order to make tax season a breeze. Pull an On Hand Quantity Report Before the December 31st, you will need a record of all the inventory items in your store along with …

Tausha Kroll

Dec 28, 2023 2 min read

Goal Setting Series Tips and Tricks

GOAL SETTING SERIES: Evaluating Your Bridal Store’s Inventory

It's easy to forget forget that the inventory you have in your store is an asset until you sell it off the floor. In other words, it is NOT to your advantage to keep a bunch of dresses hanging on your racks without making money.

Tausha Kroll

Dec 27, 2023 4 min read

Goal Setting Series Tips and Tricks

GOAL SETTING SERIES: Dream Big for 2024

Are you already making plans for your bridal store for the new year or still trying to figure out what happened this year? Don’t worry, there is still time to do both! Your journey is important Goal setting is great and dreaming big is so much fun, but as a bridal business we still have …

Tausha Kroll

Dec 15, 2023 2 min read

Payments Tips and Tricks

Updating Date/Time on Your Clover® Payment Device

Making sure your device has the proper time is important to ensure your Clover payment terminal processes and settles each day at the accurate time, keeping your deposits on schedule.

Tausha Kroll

Nov 8, 2023 1 min read

Tips and Tricks

Making Data Driven Decisions at your Bridal Store

In today’s world, data drives most, if not all decisions you make at your bridal business. Poppy Bridal software can give you the data you need to make the best decisions for your store. From what vendors to carry or not carry, to where you should focus your marketing budget, here are a few Poppy’s …

Tausha Kroll

Oct 23, 2023 4 min read

Poppy Features

Poppy Bridal Reporting

Whether you are doing end-of-day reconciliation or end-of-year tax preparations, Poppy reporting has you covered. With a curated list of must have reports, Poppy can help you see your data a little more clearly and run your business a little more effortlessly.

Tausha Kroll

Oct 22, 2023 2 min read

Bridal Market Series Tips and Tricks

BRIDAL MARKET SERIES: Build Bridal Partnerships

Go to bridal markets not just to make better buys, but to make better partners. Just because you are buying from someone doesn’t mean your relationship has to be adversarial. It’s better for bridal store owners to think of vendors being with us, not vs. us. Remember, for vendors to be successful they need your …

Tausha Kroll

Feb 24, 2023 1 min read

Bridal Market Series Tips and Tricks

BRIDAL MARKET SERIES: Using the 45% Rule to Buy

So you know what types of dresses to look for, but how many should you buy to ensure you’re still profitable? One easy rule to follow is to make sure your total inventory and special order cost from each designer is no more than 45% of your sales from each individual designer. This is one …

Tausha Kroll

Feb 22, 2023 2 min read

Bridal Market Series Tips and Tricks

BRIDAL MARKET SERIES: 4 Things to Know About What to Buy at Market

How do you even begin to figure out which dresses you want to buy? It can be a big mistake to simply say “I’ll just buy what looks pretty”, and the whole process can seem overwhelming. You can start to simplify the way you are looking for dresses by colors, sizes, shapes and what you’re …

Tausha Kroll

Feb 19, 2023 3 min read

Bridal Market Series Tips and Tricks

BRIDAL MARKET SERIES: <Br>Top 10 Things to Know Before You Go</br>

Whether you’re heading to your first bridal market or are a seasoned veteran, here are a few basics to keep in mind, courtesy of Janice Yoder on our Poppy Bridal advisor team! Janice is the owner of Adore in both Illinois and Arizona. She is a long time bridal market buyer and has been a …

Tausha Kroll

Feb 15, 2023 2 min read

Tips and Tricks

What is metadata?

According to Webster’s dictionary, metadata is data that provides information about other data. On your website, metadata consists of a page title, meta description for every page and alt descriptions for images. These provide search engines, like Google, with important information about the content and purpose of each individual page on your website. Adding metadata …

Tausha Kroll

Jan 4, 2023 1 min read

Tips and Tricks

Five Ways to Prep your Bridal Store for Engagement Season

With this much love and excitement in the air, it’s no surprise a bride’s first stop is to pick out the perfect wedding attire. Below are some good ways to prep your business that will boost your online presence and attract newly engaged brides ready to ‘say yes’ to the perfect dress.

Tausha Kroll

Nov 29, 2022 5 min read

Poppy Features

Poppy’s Customer Management

Creating customer profiles keeps your bridal business organized and give you the ability to track each bride's journey to finding their perfect wedding attire.

Tausha Kroll

Nov 23, 2021 1 min read

Poppy Features

Poppy Bridal software ‘First Look’

Get a 'first look' at how Poppy marries intuitive functionality with practical features in this demo video.

Tausha Kroll

Oct 29, 2021 1 min read

Tips and Tricks

Cross-Posting: Grow your bridal store’s social presence

Cross-posting is one of the most efficient ways to make sure your bridal business is seen by your potential customers.

Tausha Kroll

Oct 7, 2021 3 min read

Poppy Features

Poppy’s Scheduling Assistant

Poppy's calendar scheduling assistant makes booking bridal appointments effortless. Wizard-like functionality to move you through each step of scheduling an appointment with the least amount of clicks.

Tausha Kroll

Sep 20, 2021 1 min read

Poppy Features

Poppy Calendar

Poppy's calendar allows you to manage your employee's schedules, organize your day's work and book appointments with ease.

Tausha Kroll

Sep 20, 2021 1 min read

Tips and Tricks Webinars

11 Things Bridal Stores Can Do to Adapt During and After COVID-19

Bridal store owners have been forced to pivot their businesses quickly in order to stay afloat during the COVID-19 pandemic. Poppy Bridal Software + Gravity hosted a webinar to learn what stores can do to adapt.

Tausha Kroll

Aug 31, 2021 7 min read

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