The Poppy Blog

What is a sample sale? If you’re like me, the easiest visual for a sample sale is the Friends episode where Monica is fighting for her dream dress at Kleinman’s sale. Monica gives a pep talk to Rachel and Phoebe that there’s usually only one dress in one size, and they are to blow their …

Nope, That Wasn’t the Victory Lap The dust has started to settle on National Bridal Market Chicago, your bridal boutique is getting back into its standard routines, and historically, the bridal busy season is tapering off. You may be thinking it’s time to kick your feet up for a couple of weeks while you’re awaiting …

The Results are in: In the professional world, we all have our routine systems and practices, many of which have stayed consistent over the years. You’ve done the same thing the same way—if it ain’t broken, don’t fix it, right? We get it, there’s comfort in routine, but we also know that sometimes someone comes …

Trust Us, You Need The Inside Scoop What began as a game of telephone at the National Bridal Market this spring has now gained traction and credibility. Word on the street is: bridal busy season is extended! If you’re a seasoned store owner, I’m sure this news has you jumping up and down, figuratively of …

Let’s Talk Tariffs: Fast Facts There’s been a lot of buzz around new tariffs lately, and yes—they’re already affecting the worlds of bridal and prom. As I’m sure your news and social media feeds have highlighted, the U.S. government recently introduced new tariffs that add extra costs to goods imported from other countries—impacting a wide …

See our best practices ensure your prom and bridal barcode labels are clear, consistent, and ready to work seamlessly. No more scanning hiccups—just smooth, efficient operations that keep your store running like clockwork.

Bridal events are a great way to give your bridal store a boost, in traffic and in sales. Knowing what type of event and when is very important. In this blog, we explain the difference between trunk shows and sample sales and when the best time is to host each!

Valentine’s Day is the ultimate celebration of love, making it the perfect opportunity for bridal stores to create memorable experiences for their customers. Whether your clients are planning a February or Spring proposal, shopping for wedding attire, or simply seeking inspiration, this holiday offers unique opportunities to elevate your store’s appeal. Here are 8 ways …

We know how important creating an unforgettable shopping experiences is for bridal stores. This Valentine’s season, transform your bridal store into fun, romantic and festive destination for brides-to-be. From dreamy Parisian elegance to playful Candy store-inspired décor, discover creative ways to captivate brides and their tribes. Elevate your store’s ambiance, build meaningful connections, and create a setting where saying “yes” feels even more special.

Running a successful bridal store comes with its own set of challenges—from managing inventory of gowns and accessories to offering personalized customer experiences. One often overlooked aspect of business operations is payment processing fees, which can significantly impact your bottom line. That’s where surcharging comes walking down the aisle. Surcharging allows you to offset the …

Looking to attract newly engaged brides to your bridal shop? From curating engaging social media content to hosting memorable in-store events, these 7 actionable tips will help you stand out and create a welcoming space for brides-to-be.

My Trunk Show is over, now what? We’re sending over a virtual high five! I’m sure you’ve given yourself a well deserved pat on the back, but before you finish dusting your shoulders off  remember with celebration comes the opportunity to reflect. So from the wise words of Ice Cube, “ …check yo’ self before …

Hosting a bridal trunk show can be a game-changer for your store, but preparation is key. From curating an irresistible collection to creating a personalized experience for brides-to-be, our latest blog post provides all the tips and tricks you need to ensure your trunk show is a smashing success.

Marketing to your bridal audience can take on many forms. In this guide, we'll explore key strategies to engage your target audience, from crafting personalized content to leveraging social media platforms. Learn how to make your bridal business stand out and connect with brides-to-be effectively."

Maximize your bridal store's trunk show success by using data to drive the decision when picking the right bridal designer partner for your trunk show.

Hosting a trunk show can elevate your bridal boutique without straining your budget. Learn practical tips for planning, budgeting, and marketing your event to maximize profits and enhance customer experience.

Planning a successful trunk show starts with the right strategy. This guide offers expert insights on selecting the best time and designer for your event, understanding industry trends, and creating a detailed plan to ensure smooth execution.

First of all, what is a trunk show? As someone in the bridal industry, we hear the term ‘trunk show’ tossed around frequently. When you hear this term, what is your gut reaction? Does it overwhelm you or excite you? Of course, it’s totally okay to say both too (I’m with you, friend)! No need …

Ya sea que prefieras hacerlo tú misma o proporcionar una opción de autoservicio, Poppy ofrece a sus usuarios y a sus clientes de bodas y quinceañeras varias formas para agendar citas para sus vestidos de novia y vestidos de quinceañeras. Entérate de todas las maneras en las que se pueden agendar citas utilizando el Calendario …

Whether you want to do-it yourself or provide self-service booking option, Poppy allows its users and their bridal customers various ways to book their bridal appointments. See all the ways to book appointments utilizing Poppy’s Calendar. #1 Poppy’s Scheduling Assistant For the “I want to do it all myself, but like filter out all the …

Did your bridal store accept Visa or Mastercard branded cards between January 1, 2004 and January 25, 2019? If so, you are eligible to file a claim to the Payment Card Interchange Fee Settlement (say that three times fast…), also known as the Visa Mastercard Settlement. See what this could mean for you if you …

For many, shopping for the perfect dress is a once in a lifetime experience that comes with a hefty price tag. As a store owner, you’ve likely encountered a bride or two who have champagne taste on a lemonade budget. Utilizing payment plans at your store will not only get a bride closer to popping …

Payment Plans or Layaway? You don’t have to choose! Poppy’s payment plan feature allows you, the user, to choose the parameters of each plan, amount of the deposit, additional plan fee, # of payments, frequency of payment, and plan start date. Having the ability to offer payment plans to your customers will not only increase …

Set it, and forget it! Need to let a bridal customer know their dress is ready for pick-up? Want to send a thoughtful text to congratulate them on their big day? Now you can automate your messages with Poppy’s Messaging Center! As a bridal business, being on brand while interacting with your customers in easiest, most …