bridal business advice

Employees aren’t numbers, we get that. As an owner, evaluating team members can be hard. After looking at your sales data, you might start to feel like you are only seeing your staff as numbers and not people. Just remember, numbers are only one data point in a person’s performance. Use your bridal store data …

It's easy to forget forget that the inventory you have in your store is an asset until you sell it off the floor. In other words, it is NOT to your advantage to keep a bunch of dresses hanging on your racks without making money.

Are you already making plans for your bridal store for the new year or still trying to figure out what happened this year? Don’t worry, there is still time to do both! Your journey is important Goal setting is great and dreaming big is so much fun, but as a bridal business we still have …

Go to bridal markets not just to make better buys, but to make better partners. Just because you are buying from someone doesn’t mean your relationship has to be adversarial. It’s better for bridal store owners to think of vendors being with us, not vs. us. Remember, for vendors to be successful they need your …

So you know what types of dresses to look for, but how many should you buy to ensure you’re still profitable? One easy rule to follow is to make sure your total inventory and special order cost from each designer is no more than 45% of your sales from each individual designer. This is one …

How do you even begin to figure out which dresses you want to buy? It can be a big mistake to simply say “I’ll just buy what looks pretty”, and the whole process can seem overwhelming. You can start to simplify the way you are looking for dresses by colors, sizes, shapes and what you’re …

Whether you’re heading to your first bridal market or are a seasoned veteran, here are a few basics to keep in mind, courtesy of Janice Yoder on our Poppy Bridal advisor team! Janice is the owner of Adore in both Illinois and Arizona. She is a long time bridal market buyer and has been a …