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Bridal Market Series

Bridal Events: Trunk Shows vs. Sample Sales

Bridal events are a great way to give your bridal store a boost, in traffic and in sales. Knowing what type of event and when is very important. In this blog, we explain the difference between trunk shows and sample sales and when the best time is to host each!

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BRIDAL MARKET SERIES: Build Bridal Partnerships

Go to bridal markets not just to make better buys, but to make better partners. Just because you are buying from someone doesn’t mean your relationship has to be adversarial. It’s better for bridal store owners to think of vendors being with us, not vs. us. Remember, for vendors to be successful they need your …

BRIDAL MARKET SERIES: Using the 45% Rule to Buy

So you know what types of dresses to look for, but how many should you buy to ensure you’re still profitable? One easy rule to follow is to make sure your total inventory and special order cost from each designer is no more than 45% of your sales from each individual designer. This is one …

BRIDAL MARKET SERIES: 4 Things to Know About What to Buy at Market

How do you even begin to figure out which dresses you want to buy? It can be a big mistake to simply say “I’ll just buy what looks pretty”, and the whole process can seem overwhelming. You can start to simplify the way you are looking for dresses by colors, sizes, shapes and what you’re …

BRIDAL MARKET SERIES:
Top 10 Things to Know Before You Go

Whether you’re heading to your first bridal market or are a seasoned veteran, here are a few basics to keep in mind, courtesy of Janice Yoder on our Poppy Bridal advisor team! Janice is the owner of Adore in both Illinois and Arizona. She is a long time bridal market buyer and has been a …