From Market to ‘Booked’: 10 Social Media Ideas to Engage Brides While You’re Away

Kylie Punke

Market Isn’t Just for Buying Dresses—It’s for Selling Appointments

That’s right, National Bridal Market is more than buying appointments and runway shows—it’s a goldmine for connecting with brides and keeping your store top-of-mind while you’re away. Brides want to see you in action, feel included, and get excited about new dresses. 

Although it may not feel like it sometimes, your job as a bridal store owner is one that many dream of having, and attending bridal market is truly the icing on the cake. This is the perfect opportunity to engage your followers in a new way and let them live vicariously through you. Leveraging your social media is the key to building hype, sparking FOMO, and ultimately filling your appointment calendar before you’re back in store—so let’s break down the top 10 posts that’ll make it happen.

10 Social Media Ideas to Engage Brides While You’re Away

Whether you’re sharing stories or owning your feed with posts, keep it candid and effortless—remember, the goal is to take your followers on this journey with you. Oh, and don’t forget to throw in a poll, question, or emoji slider to make your followers stop scrolling and start engaging.

1. This or That: Dress Edition

Who doesn’t love a little this or that? Post side-by-side photos or videos of two gowns you’re seeing at market and ask followers to vote through a poll or by leaving a comment. Differentiate by doing the same gown in different colors or doing an accessories version. 

• “Help us decide which gown to bring home!”
• “Which dress should make it to our racks—Left or Right?”
• “Which color should we order this dress in—Ivory or Champagne?” 

2. Sneak Peek Gown

This is where you build that excitement and drive conversions while still keeping a little mystery. Post a short clip or a dress with just enough detail without giving everything away. It’s all about the tease!

• “We might have found the dress for 2026 brides…”
• “Brides, would you say YES to this neckline?”

3. Market OOTD (Outfit of the Day)

We know you’ve been planning your looks—because let’s be real, it’s way more fun to watch a runway show when you feel like you belong on that stage. Show off your market fits on socials—people love the behind-the-scenes personality. Have your team members strut their stuff each morning then make an OOTD mash-up. This is a great way for your followers to put faces to names and makes your store more relatable.

• “Walking into market like…”
• “Day 2 Fit Check”

4. Designer Selfie or Video Shoutout

Don’t be shy—snap a quick selfie or record a short video with a designer or brand rep you see at market. It’s a simple way to humanize your brand and show brides you’re connected to the people behind the gowns. Plus, tagging the designer can score you a share or shoutout, expanding your reach to their followers too. Win-win!

• “Look who we ran into today at market!”
• “Stay tuned—something stunning might be coming your way soon!”

5. What’s in Your Market Bag

If you’re like me, you instantly think of the “what’s in your bag” point awarding game at bridal showers. This is a light-hearted and easy to film way to break up your market content. Do a flat lay or quick reel of your tote bag essentials (coffee, notebook, business cards, chapstick, etc.).  Make it cute or funny—the choice is yours.

• “Hey ____, show us what’s in your market bag.”
• “What’s inside the bridal buyer’s bag? Here’s our survival kit.”

6. Market Fuel—What You’re Eating

Honestly, one of the best perks at market is discovering those unexpected vendor treats. From Poppy’s signature espresso martinis to VOWS ice cream stand, these little pick me ups sure do hit the spot. So share your coffee, snacks, or lunch spots at market—it’s relatable and aligns with the human love language. 

• “Here’s everything we ate at market today.”
• “Frozen Snickers or Cake in a Cup?”  

7. Favorite Booth

Every year designers and vendors go above and beyond to wow the crowds. Show off an eye-catching display or booth design that inspires you. You can even tie it into what brides might see in your store later. 

• “This booth stopped us in our tracks…”
• “Our new accent wall in the boutique? I think yes!”

8. Dress Trend Alert

If you don’t share the latest bridal trends, who will? Make sure your followers hear it from you first. In the midst of runway madness, capture a specific detail you’re noticing often (square necklines, basque waists, pearl accents) and share a mini “trend report”. You’ve got the inside scoop on trends, and you’re ready to bring them to life inside your boutique. 

• “We’re calling it now: this detail is the next big thing.”
• “Brides, meet your new obsession…”

9. Ask-Me-Anything: Market Edition

Give your followers the floor and let them fire away with their curiosities. Share both the questions and answers so your other followers can follow along. Not only is this great for boosting engagement, but it gives you an opportunity to share your expertise. This is a fun way to kick off your market trip or to wrap it up with lingering questions from the public.    

10. Market Vlog Recap 

Whether a video montage of clips or a short and sweet live session, tie everything up in a nice little bow for your followers at the end of the day. Let them know the best part about your day, the hardest part about your day, and what you’re looking forward to tomorrow. 

Remember, brides crave authenticity—so keep it real, add some fun engagement, and watch your appointment calendar fill up fast.

Making the most of National Bridal Market doesn’t have to be overwhelming. With Poppy, you can effortlessly manage your appointments and inventory—so while you’re busy creating buzz on socials, we’ve got the behind-the-scenes work covered. Ready to level up? Book a demo or start here with our Get Started form.